Vibrant event branding for Atlanta's premier celebration of Indian cinema, bridging cultural heritage with contemporary design sensibilities.
Situation
The Atlanta Indian Film Festival needed branding that would honor the rich tradition of Indian cinema while appealing to Atlanta's diverse, cosmopolitan audience. Previous years had relied on generic festival templates that failed to capture the event's unique character.
Task
Develop a distinctive visual identity that celebrates Indian cinematic heritage, attracts both Indian diaspora and mainstream audiences, and scales effectively from digital marketing to large-format event signage.
Action
Cultural Research & Synthesis
We immersed ourselves in Indian cinema's visual history—from classic Bollywood poster art to contemporary independent film aesthetics. This research informed a design direction that felt authentically rooted yet fresh.
Indian cinema is the world's largest film industry by volume, producing over 1,500 films annually.
Dynamic Visual System
The identity centers on flowing, dance-inspired forms that suggest both film reels and classical Indian movement. A vibrant color palette draws from traditional textiles while maintaining modern accessibility.
Multi-Format Execution
We designed comprehensive event materials including banners, programs, digital assets, and wayfinding signage—ensuring visual consistency across the entire festival experience.
Result
The 2024 festival saw record attendance with a 35% increase over the previous year. The visual identity received widespread praise on social media and was featured in local arts publications. AIFF has retained us for ongoing annual branding.
Project Showcase
What We Created
- Festival Logo & Identity
- Retractable Banners
- Event Program Design
- Digital Marketing Suite
- Social Media Templates
- Wayfinding Signage
Next Project
Jack Hoagalino
Entertainment Branding