KNGDM

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ClientKNGDM

Year2024

CategoryBrand Identity

Duration8 weeks

Color Palette

#000000

#FFFFFF

#EF4900

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A comprehensive brand identity system for a visionary lifestyle brand. From strategic positioning to visual execution, we crafted an identity that commands attention and inspires devotion.

Results

+40%Brand Recognition

+25%Engagement Lift

2xSocial Following

I.

Situation

KNGDM approached us at a pivotal moment in their growth. As a lifestyle brand with ambitious goals, they needed a visual identity that could scale from boutique exclusivity to global recognition while maintaining their core ethos of empowerment and community.

II.

Task

Design a complete brand identity system that communicates authority, aspiration, and belonging. The visual language needed to work across digital platforms, physical products, and experiential touchpoints—from social media to luxury packaging.

III.

Action

01

Strategic Discovery

We began with intensive workshops to understand KNGDM's vision, audience, and competitive landscape. Through mood boarding and archetype mapping, we identified the intersection of 'Sovereign Authority' and 'Community Belonging' as their unique positioning.

Curator's Note

The name KNGDM itself—Kingdom without the 'i'—speaks to collective sovereignty rather than individual rule.

02

Visual Identity Development

The logo draws from heraldic traditions while maintaining contemporary minimalism. We developed a custom wordmark with subtle crown references embedded in the letterforms, creating a mark that rewards closer inspection.

Curator's Note

Multiple logo variants were created for different applications and scales.

03

System Architecture

Beyond the logo, we created a comprehensive brand system including typography hierarchies, color palettes, pattern libraries, and photography guidelines. Every element was designed to work in harmony while maintaining flexibility for future growth.

IV.

Result

The new identity launched to immediate acclaim from KNGDM's community. The brand system has been successfully deployed across all touchpoints, from their e-commerce platform to limited-edition product drops. Early metrics show a 40% increase in brand recognition and a 25% lift in customer engagement.

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