UI/UX design for an AI-driven educational platform that makes philosophy and wisdom traditions accessible to modern learners through engaging character interactions.
Situation
Neo Sophia had developed groundbreaking AI technology for philosophical education but lacked the visual storytelling to match their innovative approach. Their brand presence needed a compelling way to communicate the warmth and wisdom of their content to potential users and investors.
Task
Create a visual narrative that feels both intellectually rigorous and emotionally inviting. The content needed to make ancient wisdom feel relevant to digital-native audiences while maintaining the gravitas these traditions deserve.
Action
Character-Driven Storytelling
We centered the commercial around Sophie Fox and Mr. Brain—mascot characters that serve as guides through the philosophical curriculum. These characters bridge the gap between complex concepts and accessible learning in a memorable, shareable format.
Sophie Fox represents curiosity and intuition; Mr. Brain embodies analytical thinking.
Narrative Structure
The commercial mirrors the journey of philosophical inquiry: from wonder to investigation to understanding. Each scene was designed to communicate core value propositions while encouraging viewers to explore further.
Custom 2D animation blends classical philosophy references with contemporary digital aesthetics.
Visual Language of Wisdom
We developed a warm, inviting color palette paired with clean motion design that suggests both approachability and intellectual depth. Fluid animations showcase the platform's personality and educational philosophy.
Custom illustrations blend classical philosophy references with contemporary digital aesthetics.
Result
The animated commercial spot generated significant media attention, earning Neo Sophia a feature in PR Newswire. The piece successfully positioned the company for its official launch and opened doors for investor conversations. The shareable format extended brand reach across social and industry networks.
Project Showcase
In Motion
Press Release Video
Official press release video showcasing Neo Sophia's mission and app features.
What We Created
- 2D Animated Commercial Spot
- Character Illustration Suite
- Custom Icon Redesign
- Animation Specifications
- Brand Style Guide Documentation
- Storyboard & Scene Breakdowns
Next Project
Atlanta Indian Film Festival
Event Branding