Character concept art for an animated drama series, developing distinctive visual identities for complex characters navigating ambition, loyalty, and moral compromise.
Situation
The creators of 'The Sins We Share' were developing an animated drama series exploring themes of ambition, family loyalty, and the moral compromises people make for success. They needed character designs that could carry emotional weight in a semi-realistic animation style.
Task
Design key characters with distinct visual personalities that communicate their roles and relationships at a glance, while maintaining enough depth for audiences to project complex emotions onto them throughout the series.
Action
Character Psychology Mapping
Before any visual work, we developed detailed character profiles exploring each figure's motivations, background, and relationship to others. Maya Carter's confident posture and sharp glasses reflect her analytical nature; Donald Wilson's imposing presence and gold accents speak to his earned power.
Visual storytelling requires characters whose design choices feel inevitable once you know their stories.
Semi-Realistic Style Development
We chose a style that bridges realistic proportions with subtle stylization—enough realism for emotional nuance, enough stylization to maintain the flexibility animation requires. The urban backgrounds ground the characters in a recognizable world.
Scene Composition
Beyond individual portraits, we developed key scene compositions showing characters in relationship. The office confrontation scene establishes visual hierarchies and tension through careful staging and lighting.
Result
The character designs have been adopted as the official visual direction for the series development. The concepts are being used for pitch materials and early production planning, with positive reception from potential production partners.
Project Showcase
In Motion
Series Teaser
Official teaser trailer for The Sins We Share animated series.
Maya & Big Office Scene
Key scene animation featuring Maya Carter and Donald Wilson.
* Mature Content. Viewer discretion is advised.
Animated Pilot
Full animated pilot episode with captions.
* Mature Content. Viewer discretion is advised.
What We Created
- Maya Carter Character Design
- Donald Wilson Character Design
- Key Scene Compositions
- Character Reference Sheets
- Style Guide for Animation
- Pitch Deck Visuals
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